ORIGINAL RESEARCH

STRATEGIES FOR LOCAL SERP TRACKING

ORIGINAL RESEARCH

STRATEGIES FOR LOCAL SERP TRACKING

How complex does local search actually get? How can you use that complexity to your advantage? We whittled everything down to the seven most important searching patterns:

radar-blue
The armchair researcher
mobile-blue
The mobile time-killer
support-blue
The “I want it now”
sun-blue
The long distance dreamer
case-blue
The metropolitan
globe-blue
The international
city-blue
The market baseline

Why are these search patterns so important? They feed directly into SERP tracking strategies that specifically address the unique needs of various industries and verticals.

In simpler terms, by tracking in the same way that people are searching for your business, you’ll be able to see the SERP as they see it, and create one fiercely competitive SEO game plan around it.

Which search patterns apply to your business? Find out with our latest STAT Guide and get tracking!