ORIGINAL RESEARCH

REVERSE ENGINEERING YOUR COMPETITORS’ SEO STRATEGIES

ORIGINAL RESEARCH

REVERSE ENGINEERING YOUR COMPETITORS’ SEO STRATEGIES

We looked at three of the UK’s biggest online retailers – Amazon, Argos, and eBay – and reverse-engineered some of their SEO strategies, using nothing but Google.co.uk SERP data and three key questions:

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What type of queries are most valuable to these sites?
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How well are they optimizing for mobile?
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What user experiences are they optimizing for?

To limit our research, we zeroed in on televisions. It’s a diverse product category that offers a lot of keyword variety; it’s also a category where SEO is critical because there’s little potential for inventory differentiation.

What we found was definitely interesting, with a couple of big surprises thrown in for good measure. Take a look for yourself.