MozCon 2016

GET ALL THE THINGS.

MozCon 2016

GET ALL THE THINGS.

We’ve compiled our best research papers to share with the beautiful people of MozCon (that’s you!):

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How to get more featured snippets

In our original research whitepaper, we analyzed a mountain of high-CPC commercial SERP data and provide you with oodles of insights to help you earn more snippets for your site.

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Strategies for local SERP tracking

This guide outlines seven important local search patterns. Because the more you understand local search, the more you’ll be able to take advantage of the opportunities it presents.

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Reverse engineering your competitors’ SEO strategies

For this whitepaper, we looked at Amazon, Argos, and eBay to find out what queries they value most, how mobile-friendly they are, and what sort of user experience they optimized for.

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Taking on big competitors with local SEO

In this research paper, we looked at auto insurance in the USA and found some surprising things about local SEO that folks in every industry should know.

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Featured snippets humongous open-source data set

This is for the data nerds, strictly for the data nerds. This data dump is giant and contains the core ranking data for the 1-million high-CPC queries.