ORIGINAL RESEARCH

HOW TO GET MORE FEATURED SNIPPETS

ORIGINAL RESEARCH

HOW TO GET MORE FEATURED SNIPPETS

In early 2016, we analyzed one million high-CPC search queries, over 92,000 featured snippet queries, and millions of rows of SERP data to bring you our latest whitepaper. Below is just a peek at some of our key findings — you’ll want to download the entire whitepaper for our full analysis.

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Featured snippets are common on commercial SERPs.

Of the 999,868 SERPs inspected, we found a featured snippet result on 92,832 — that’s 9.28 percent of SERPs with featured snippets.

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Featured snippets never overlap with three-pack places results.

We observed three-pack places results on 13.2 percent of all SERPs, yet there was zero overlap between local results and featured snippets.

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There are three types of featured snippets.

All of the featured snippets we encountered fell into one of three categories: paragraph, list (numbered and bulleted), or table snippets.

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Featured snippets and “people also ask” appear to be connected.

While people also ask (PAA) results only show up in 22 percent of featured snippet queries, they appear to be related. In 23 percent of the SERPs with both, the first PAA answer was identical to the featured snippet answer.

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More than 1,500 queries had annual traffic of US$1M+.

Using the formula of [CPC x Annual Search Traffic], we measured the approximate “SERP value” for all of the featured snippet queries encountered.

These are just a few findings from our study. Download the full whitepaper to learn which query types generate featured snippets most often, which on-page and off-site factors appear to affect featured snippets, and how you can earn more featured snippets for your website.