There are tons of different ways to use dynamic tags, and many of you tell us you can’t imagine STAT without them. Here are three ways the feature can be used to rev up your SEO strategies.

Many of you tell us you can’t imagine STAT without dynamic tags, so we’ve taken your insights and feedback and made them the focus of this post.

STAT offers two different ways to tag your keywords: standard and dynamic. Standard tags are custom segments that you can use to slice your keywords in an unlimited number of ways — for example, by product characteristic, by subject area, or by searcher intent.

Dynamic tags are a special kind of tag based on changeable filter criteria. Just like a smart playlist, they’re automatically populated with all of the keywords that meet those criteria.

For example, you can create a dynamic tag to contain all of your keywords with a search volume of over a million. As search volume numbers are updated, the keywords within the dynamic tag will update as well.

Filter keywords by search volume
Filter keywords by search volume

Filtering by search volume

Stay on top of those keywords with a search volume over 1 million.

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HELPFUL HINT: If you need to brush up on the fundamentals of tag usage, you can learn more about them in the STAT Knowledge Base.

Now, here are three easy tactics for you to get more out of your SEO with your dynamic tags in STAT.

Tactic 1: Track URL performance

How do you know when your landing page SEO strategies are on point?
How do you associate increased traffic back to specific search efforts?
Dynamic tags to the rescue!

Whether you’re creating content or implementing new link-building strategies around your landing page, dynamic tags help you track and measure your page’s performance.

Here’s how to create a dynamic tag for your landing page or URL:

  1. Go to the All Keywords tab.
  2. Filter by the URL or portion of a URL that you want to track (see our example below).
  3. Select Tag All Filtered Keywords.
  4. Create a tag name, and select Dynamic tag, based on your current filters.
  5. Choose how often you would like the tag updated: daily, weekly, or monthly.
  6. Select Save to create your dynamic tag.
Filtering keywords on URL string
Filtering keywords on URL string

Tag, URL it!

Filter on the URL or portion of the URL and create your tag.

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Now you’ll be able to see exactly which keywords are ranking for your landing pages (plus those that aren’t) and track those changes over time.

HELPFUL HINT: Dynamic tags can help identify opportunities in the SERPs for your landing pages. Simply create a dynamic tag for landing pages where the Google rank is greater than 10 but less than 21. This will identify all keywords ranking on the second page of Google – keywords that require less effort to optimize and have the most potential to move on to page one.

You can also use dynamic tags to track ranking loss for your landing pages. Create a dynamic filter in the Change column to find and track all the keywords where your landing pages have lost ground. You’ll get fresh data every 24 hours and be able to pinpoint and fix problems in a jiffy.

Tactic 2: Track ranking positions

Dynamic tags are also super helpful for tracking how many keywords your site has in the top three, top five, or whatever top listings you fancy. The tags make it easy for you to monitor and report on your current and historical rankings so you can share performance with your teams and management.

Want to see which of your keywords are ranking in the top three every day and track the changes over time? Here’s how you do it:

  1. Go to the All Keywords tab.
  2. Filter by keywords ranking less than four.
  3. Select Tag All Filtered Keywords.
  4. Name your tag, set it to dynamic, and choose your refresh frequency.

Now when you click on your tag and look at your dashboard, you’ll be able to see the trend of top three ranking keywords over time.

HELPFUL HINT: Set up a dynamic tag to track keywords that rank 11 through 15 with a reasonably high search volume. You’ll be able to quickly access valuable keywords where your domain is ranking just off the first page. It’s low hanging fruit, but it still tastes sweet.

Don’t forget to keep your eye on the Top Competitors table! You’ll be able to see all the domains that are trying to elbow-in on your top keywords.

Top SERP competitors by segment
Top SERP competitors by segment

Who’s after your keywords?

STAT shows you who your true competitors are for any keyword segment.

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Tactic 3: Track universal SERP results

Dynamic tags also let you track the prevalence of universal SERP results across your keyword sets. By revealing the Universal Results column, you’ll be able to see exactly how much SERP real estate Google is taking up, arming you with the data you need to initiate universal search strategies – or pivot focus, if necessary.

How will this help inform your marketing strategies? Here are three avenues for identifying opportunities:


Tracking when the news box appears on the SERP can help you identify PR trends in your keyword set and give you data to launch PR strategies.

For example, you can see spikes or seasonal trends that will let you boost your PR strategies around given periods and keywords. You can also use this information to identify new PR opportunities in your industry or sector through news sites favoured by Google.

Use tags to easily spot search spikes and news trends.
Use tags to easily spot search spikes and news trends.

Keywords by news tag

Use tags to easily spot search spikes and news trends.

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PlacesV3 (AKA “local snack pack”)

So much of search is local. For certain keywords, the universal results are going to be compartmentalized into snack packs or points on a map. So track, filter, and tag the keywords that spur a local pack result on both desktop and on mobile.

Go one step further and monitor when your domain appears in the pack by filtering for a Google rank of less than four and greater than zero.

The answers box

Sometimes it’s there, sometimes not. Want to know if your keywords find their way in to that ever-elusive and mysterious box?

Find out which of your keywords trigger an answers box by setting a filter to track every time it appears. You can also monitor if or when your domain appears in the box by adding a filter of Google rank = 1.

If an answers box does appear in the SERP and your rank is one, kudos to you! Your site is appearing in the answers box.

That’s all for now. We hope these tips help you get more out of your dynamic tags. As always, we’re here to answer any questions or help you set up your dynamic tags. And if you have any suggestions for future tips on getting more out of STAT, let us know!

Hungry for more about dynamic tags? Take 30 minutes to watch a STATcast where our very own Rob Bucci walks you through the feature within STAT.