How complex does local search actually get? How can you use that complexity to your advantage? We get down to the nitty-gritty of local SERP tracking.


We’re local SERP tracking enthusiasts here at STAT — for both its power and precision — so we like to dive deep into local whenever we can.

As a result, we find ourselves with heaps of super granular SERP data that allows us to look at local search from almost every angle and gain all kinds of new insight. And there’s one thing we can say with absolute certainty: it can be difficult to strategically apply these insights.

So, to help you do exactly that, we brought all of the most important local search knowledge together into one in-depth guide.

How will this make my SEO strategy even more awesome?

The more you understand local search, the more you’ll be able to take advantage of the opportunities it presents.

In our guide, not only do we explore the local search essentials, we also look at the many complexities arising from the interplay of mobile and local, the differences between geo-location and geo-modification, as well as the nuances of searcher intent.

And since there’s a seemingly infinite number of ways for a searcher to get local results, we whittled everything down to the seven most important searching patterns:

  1. The armchair researcher
  2. The mobile time-killer
  3. The “I want it now”
  4. The long-distance dreamer
  5. The metropolitan
  6. The international
  7. The market baseline

Why are these search patterns so important? They feed directly into SERP tracking strategies that specifically address the unique needs of various industries and verticals.

In simpler terms, by tracking in the same way that people are searching for your business, you’ll be able to see the SERP as they see it, and create one fiercely competitive SEO game plan around it.

Which search patterns apply to your business? Find out with our latest STAT Guide and get tracking!

STAT guide(PDF)

Search is on the move. Your tracking should be too. That’s why we do pin-point local and mobile SERPs, everywhere that Google does. Curious? Say hello and request a demo.