ORIGINAL RESEARCH

TAKING ON BIG COMPETITORS WITH LOCAL SEO

ORIGINAL RESEARCH

TAKING ON BIG COMPETITORS WITH LOCAL SEO

How do people really do local search? We’ve been wondering how people search for products and services that are essentially local, but that aren’t necessarily tied to brick-and-mortar locations. We really wanted to know:

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How do people search for services if they don’t need to actually visit a physical location?
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Do people include geographical terms in their queries, or do they rely on Google to geo-locate them?
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What kind of geographical terms do people use, and in what combinations?
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Most importantly, are there nuances in local SEO performance that can help us build better strategies?

The best part? You can do this analysis for any industry. All you need is a data partner to equip you with fresh, high-volume, local ranking data. (Hint: That’s what we do.)

We uncovered some valuable insights, including overlooked local markets that would be much easier to challenge. Take a look for yourself.